Describe your project response as a short Problem:

Word it as a question that could be answered for example: “How can young people become more engaged in politics?”. This will be henceforth known as “The Problem”.

How can we educate undergraduate students from the University of Lincoln on the benefits of exercise and encourage them to participate in it?

Describe the Problem in a paragraph:

Now describe the problem with additional detail

Once leaving High School/College, young adults and students are losing the motivation to exercise – this is down to a number of influences such as not having the time, technology as well as lack of knowledge on the long term benefits of exercise. Moreover, for those young adults who have moved away to continue into further education, they often find it difficult to implement exercise into their new routine.

Provide at least 2 examples of proof the Problem exists:

These need to be reputable sources of information and ideally have some statistical figures or reference.

– Additionally, students have more access to organized sports in high school. Having a pre-determined schedule to follow makes it easier to exercise, according to BU’s Resident Athletic Trainer Leyla Kuz-Dworzak

– Two researchers from the Mannheim Institute of Public Health, Social and Preventive Medicine surveyed 689 college students for the study, published in the September issue of “Science and Sports.” The researchers found that the proportion of students who reported decreased physical activity was significantly higher among those in their first through third semesters of college than students who had been in college longer. In addition, students who moved to a new city for college were more likely to have less physical activity than those who did not change residence in between high school and college.

Target Audience:

Who is affected most by the problem and how? This justifies your selection of the target audience.

Students aged 18-21 from the University of Lincoln.

Undergraduate students are said to be the demographic most effected as in most cases they have moved to a whole new area and often struggle to create a new exercise routine for themselves and they become disinterested in the benefits of it, consequently exercise no longer becomes a priority.

Project Scope:

Describe the breadth of your project – is it small and focused or are you attempting to help a range of different people or tackle a wider problem? Identify any dangers of being too large or too small in scope.

I think my project has a smaller focus group as it is currently aimed exclusively at undergraduate students from the University of Lincoln; this doesn’t make it too small as it still considers people from a variety of year groups and genders. If I were to consider ‘all’ younger adults/under-graduates from ‘everywhere’ then it

could cause problems in terms of collecting data and research as it would be impossible to reach that level of people. However, if I had gone smaller scope e.g. just one year of undergraduates from the university of Lincoln , then it could have caused problems in being able to gather enough research and having enough diversity.